A lead-generation bot asks a few questions, qualifies the answers and passes a clean contact record to sales. Button-driven flows do this well, because every lead goes through the same questions and lands in the same fields.
The deciding criterion is where the lead ends up. If it must land in a CRM, check which plan unlocks that integration, because on several tools it is not the cheapest one. Then check the channel: website, Instagram DMs or WhatsApp.
Quick picks
- Leads into HubSpot: HubSpot Chatbot Builder — free builder that qualifies leads and books meetings in the CRM.
- Landing-page flows: Landbot — no-code flows, with 100 chats a month free.
- Instagram comments: Manychat — comment-to-DM lead capture from $17 a month.
- High traffic, low price per chat: Typebot — 10,000 chats for $89 a month on Pro.
The ranking
HubSpot Chatbot Builder
Teams already running sales or support in HubSpot that want a bot writing straight into their CRM7.7- Paid plans from
- $20 per seat per month
- Pricing model
- Free tool, paid seats
- Free plan
- Yes
- Channels
- Website widget, Messenger, WhatsApp, Email
HubSpot's chatbot builder is a visual, rule-based bot tool (HubSpot calls the bots chatflows) that comes free with HubSpot's CRM, with the Breeze Customer Agent as a separate AI option. It is built for teams that already keep contacts, tickets and meetings in HubSpot. The builder itself costs nothing; you pay for seats to remove branding and unlock branching, and for HubSpot credits each time the AI agent resolves a conversation.
The catch: Free and Starter accounts cannot add if/then branches to a bot, so the first tier with real conversation logic is Professional at $100 per seat per month plus a required one-time $1,500 onboarding fee.
Landbot
Marketing teams in Europe that want lead-capture flows on a website, with prices in euros and data hosted in the EU7.5- Paid plans from
- €40 per month
- Pricing model
- Plan plus usage meter
- Free plan
- Yes
- Channels
- Website widget, WhatsApp, Messenger
Landbot is a visual, no-code chatbot builder from Barcelona for websites, WhatsApp and Messenger. It is built mainly for marketing teams that want to capture and qualify leads with button-driven flows, with an optional AI Agent block inside the flow. It charges a flat monthly plan that includes a pool of chats and a smaller, separate pool of AI chats, and it bills a published price for each chat beyond the pool.
The catch: Branding removal, webhooks, CRM integrations and WhatsApp on your own number all start at Professional, so the €40 Starter plan is narrower than its price suggests.
Tidio Lyro
Small online shops and support teams that want an AI agent, simple automations and a shared inbox from one vendor, with published self-serve prices7.5- Paid plans from
- $29 per month
- Pricing model
- Mixed
- Free plan
- Yes
- Channels
- Website widget, WhatsApp, Messenger, Instagram, Email
Tidio is a live-chat and help-desk suite for small and mid-sized online businesses, with two kinds of bot: Flows, a no-code rule-based builder, and Lyro, an AI agent that answers from your own support content. It is built mainly for e-commerce and support teams that want the bot and the human inbox in one tool. It charges flat monthly fees on three separate meters: human-answered conversations, Lyro AI conversations and unique visitors reached by Flows.
The catch: The $29 Starter plan buys human-answered conversations, not a working AI agent: its 50 Lyro conversations are a one-off allowance that never resets, and a renewing Lyro quota is a separate purchase starting at $39 a month.
Manychat
Creators and social-first shops that sell through Instagram, TikTok or Messenger DMs6.9- Paid plans from
- $17 per month
- Pricing model
- By number of contacts
- Free plan
- Yes
- Channels
- Instagram, Messenger, WhatsApp, Telegram, TikTok, SMS, Email
Manychat is a marketing bot: a visual flow builder that replies to comments and direct messages on Instagram, TikTok, Messenger, WhatsApp and Telegram, with SMS and email as add-on channels. It is built for creators and social-first shops, not for website support, because it has no website chat widget. It charges a flat plan fee that includes a monthly allowance of Active Contacts, then a per-contact price above that allowance.
The catch: A broadcast makes every recipient an Active Contact for that month, so one send to a large list can use up the whole allowance and start per-contact overage unless you set a cap.
Typebot
Developers and technical marketers who want cheap per-chat pricing or a self-hosted bot builder6.7- Paid plans from
- $39 per month
- Pricing model
- Plan plus usage meter
- Free plan
- Yes
- Channels
- Website widget, WhatsApp
Typebot is a visual builder for chatbots and conversational forms that you can run on Typebot's cloud or host yourself. It is built for teams that want lead capture and scripted flows on a website, and that are comfortable adding their own AI provider key when they want AI. The cloud charges a flat monthly fee with a set number of chats included, starting at $39 a month; self-hosting is free under a source-available licence.
The catch: On a paid cloud plan, reaching your chat limit does not pause the bot: after two warning emails Typebot moves your workspace to the next usage tier, so the bill goes up instead.
Comparison table
| Product | Score | Type of tool | Paid plans from | Free plan | What the bill grows with | EU data hosting | Best for |
|---|---|---|---|---|---|---|---|
| HubSpot Chatbot Builder | 7.7 | Bot bundled with a CRM | $20 per seat per month | Yes | resolutions | Partly | Teams already running sales or support in HubSpot that want a bot writing straight into their CRM |
| Landbot | 7.5 | No-code flow builder | €40 per month | Yes | chats | Yes | Marketing teams in Europe that want lead-capture flows on a website, with prices in euros and data hosted in the EU |
| Tidio Lyro | 7.5 | AI agent for support | $29 per month | Yes | conversations | Yes | Small online shops and support teams that want an AI agent, simple automations and a shared inbox from one vendor, with published self-serve prices |
| Manychat | 6.9 | Messaging-marketing bot | $17 per month | Yes | contacts | Yes | Creators and social-first shops that sell through Instagram, TikTok or Messenger DMs |
| Typebot | 6.7 | Open-source builder | $39 per month | Yes | chats | Partly | Developers and technical marketers who want cheap per-chat pricing or a self-hosted bot builder |
What it costs at three volumes
| Product | What the bill grows with | 100 | 1,000 | 5,000 |
|---|---|---|---|---|
| HubSpot Chatbot Builder | resolutions | $50 | $500 | $2,500 |
| Landbot | chats | €0 (Free) | €65 (Starter) | €225 (Professional) |
| Tidio Lyro | conversations | $75 (Lyro AI Agent 100) | $700 (Lyro AI Agent 1,000) | Custom quote |
| Manychat | contacts | $17 (Essential) | $39 (Pro) | $99 (Business) |
| Typebot | chats | $0 (Personal) | $39 (Starter) | $89 (Pro) |
How to choose
If your sales team works in HubSpot, pick HubSpot's chatbot builder because leads, meetings and tickets land in the CRM with no integration to maintain.
If you want a guided lead form on a landing page with no code, pick Landbot because it is built for that job and publishes €0.05 per extra chat. Budget for Professional if the lead must reach a CRM.
If your leads start in Instagram comments, pick Manychat because comment-to-DM capture is its core feature. Set an overage cap before any broadcast.
If you have someone technical and a lot of traffic, pick Typebot because Pro buys 10,000 chats for $89 a month and the builder can be self-hosted. See Landbot vs Typebot.
If you also want live chat and support on the same site, pick Tidio Lyro because its flows, inbox and AI agent share one widget.
Verdict
Landbot is the default pick for lead generation on a website: it is built around lead-capture flows, hosts data in the EU and publishes its price per extra chat. HubSpot's builder scores higher overall, but its free and Starter bots cannot branch on answers, which qualification usually needs. Ignore Landbot if your team already runs on HubSpot and can pay for Professional seats, or if your leads come from Instagram, where Manychat fits.
For buyers in the United States
No federal law is written for chatbots, but three rules do most of the work. Some states make you say the bot is a bot: California when a bot is used to sell, Maine for any chatbot in commerce, and Colorado for public-facing conversational AI from January 1, 2027. Marketing texts need prior express written consent under the TCPA. And what your bot tells a customer falls under the FTC Act and state consumer-protection law, the same as any other statement you make.
Vendors in this category publish prices in US dollars, a few in euros; this site shows the published currency and never converts. There is no US cookie-consent law for a chat widget, but California chat-wiretap suits make a short notice above the chat box worth adding. If you serve customers in the EU or UK, check that the vendor documents EU or UK data hosting and offers a data processing agreement. If your customers also write in Spanish, check that the vendor documents AI answers in that language rather than assuming it.
Chatbots and the law in the United States
Frequently asked questions
What is the best chatbot for lead generation?
Landbot is our default pick for lead generation on a website, because it is built around button-driven qualification flows and publishes its price per extra chat. HubSpot's chatbot builder suits teams whose leads must land in HubSpot, and Manychat suits leads that start in Instagram comments.
Can a lead-generation chatbot send leads to my CRM?
Yes, but check the plan. Landbot's CRM integrations start at Professional, HubSpot's chatbot builder writes into HubSpot's own CRM on the free tools, and Typebot lists webhooks on its free plan. Manychat connects to HubSpot and other tools through its integrations.
Does a chatbot capture more leads than a web form?
We have no independent evidence either way. Vendors publish their own case-study figures, such as a 35% conversion lift reported by a Landbot customer, but these are vendor-published and not comparable. A bot is most useful when qualification needs several questions that depend on earlier answers.
Is Typebot a good alternative to Landbot for lead generation?
For many lead-capture jobs, yes. Typebot's cloud plans include more chats for the price and it can be self-hosted, while Landbot adds a live-chat inbox, Messenger, euro pricing and EU hosting. Landbot vs Typebot compares them in detail.
Keep reading
- Best chatbot buildersbest list
- Best chatbot builders for small businessbest list
- Best chatbots for ecommercebest list
- Best chatbots for customer supportbest list
- Best chatbot builders for WhatsAppbest list
- Best chatbot builders for Instagram and Facebook Messengerbest list
- Best free chatbot buildersbest list
- Best open-source and developer chatbot platformsbest list
- What is the difference between a chatbot and an AI agent?guide
- How is chatbot software priced?guide
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Researched and drafted with AI assistance from the sources listed on this page. We have not built or tested bots on these platforms yet. Method: How we review