Voiceflow is a visual platform for building AI agents that answer customers by web chat, phone and SMS, with code, APIs and environments for developers. It is built for customer-experience teams and agencies with technical staff, not for a small business that wants a bot running in an afternoon. It charges a monthly plan fee that includes a pool of credits, and every user message, AI model call and phone minute uses credits.
Bottom line
- Best for: Technical CX teams and agencies that want a voice and web-chat agent with model choice, staging environments and code
- Not for: Teams that need WhatsApp, Messenger or Instagram, a built-in human inbox, or prices they can check on a public page
- Paid plans from: $60 per month
- The catch: Voiceflow's pricing page shows no plan prices, and a credit is not a conversation: every user message costs a credit before the AI model's own credit charge is added.
Score breakdown
Voiceflow scores 6.6 out of 10 on rubric v1.0. The rubric rates what can be verified from public documentation, not how well a bot built on it performs.
Quote only, but the vendor documents what it meters.
A permanent free plan, but it cannot run a live bot in practice (no publishing, no AI, or a cap too low for a small site).
Everything in level 4, plus a choice of AI model or your own key, and a documented way to export your bot.
Website plus at least one messaging channel, with documented handoff.
A DPA and a stated hosting region, or SOC 2 / ISO 27001, but not both.
Key facts
- Vendor
- Voiceflow, Inc. · Toronto, Canada · founded 2019
- Type of tool
- Agent-building platform
- Pricing model
- Credits
- Paid plans from
- $60 per month
- What the bill grows with
- credits
- Free plan
- Partly
- Free trial
- Yes
- Self-serve sign-up
- Yes
- Visual flow builder
- Yes
- Extensible with code
- Yes
- Choose or bring your own AI model
- Yes
- Bot export
- Yes
- Self-hosting
- No
- Built-in inbox for human handoff
- No
- Channels
- Website widget, Voice, SMS
- Languages
- Not documented · German: Not documented · Spanish: Partly
- EU data hosting
- Not documented
- Compliance
- SOC 2 Type II, ISO 27001, GDPR DPA, HIPAA
- Integrations
- Zendesk, Salesforce, HubSpot, Shopify, Airtable, Google Sheets, Gmail, Twilio
- Named customers
- Trilogy
What the documentation supports
- The docs publish a line-by-line credit table: 1 credit per user message, 10 credits per phone minute and a per-model token rate for each AI model.
- Developers get JavaScript functions, API tools, MCP servers, REST and WebSocket APIs, a CLI, and development, staging and production environments with version history.
- Paid plans let you choose among models from Anthropic, OpenAI, Google and others, and the security page says model providers are set up with zero data retention.
- A whole agent can be exported as a .vf file or through the Export environment API, although the format is specific to Voiceflow.
- Voiceflow's security page lists SOC 2 Type II, ISO 27001, GDPR and HIPAA, and the DPA is published on its website.
What to watch
- Plan prices are not on the public pricing page; the docs send buyers to the in-app billing tab, so the prices here come from Voiceflow's pricing service and an archived page.
- The Free plan's credits are a one-time grant that never renews, and the docs say the plan is not suitable for production.
- The documentation lists no native WhatsApp, Messenger or Instagram channel; web chat, phone and SMS are the documented channels.
- There is no built-in inbox for human agents: the handoff step relays chats to Genesys, Ujet, Kustomer, Dixa or Zendesk.
- Knowledge-base sources that use AI chunking use credits again on every scheduled refresh, so a busy refresh schedule costs money even with no visitors.
What you can build
Voiceflow is a visual canvas for building agents that mix AI "playbooks" with step-by-step workflows, aimed at teams with at least some technical skill. The knowledge base takes web pages, sitemaps, PDF, TXT and DOCX files up to 10 MB, CSV and Excel tables, plain text, Zendesk help-center articles and a Shopify catalog, with scheduled refresh. For code, the docs list sandboxed JavaScript functions, API tools, MCP servers, REST APIs for conversations, the knowledge base, environments, transcripts and analytics, a WebSocket runtime and a CLI. Native tools cover Zendesk, Salesforce, HubSpot, Shopify, Airtable, Google Sheets, Gmail and Twilio. Paid plans can choose among models from Anthropic, OpenAI, Google, xAI and Groq-hosted open models, plus Voiceflow's own models; the Free plan gets basic models only, and bringing your own model is an Enterprise option. The docs describe development, staging and production environments, publishing with version history and rollback, traffic splits, automated tests and LLM evaluations. A project can be exported as a .vf file, and the Export environment API returns the whole agent, its tools and knowledge base as one document; both formats are specific to Voiceflow. Human handoff has no built-in inbox: the handoff step relays the chat to Genesys, Ujet, Kustomer, Dixa or Zendesk and can return the user to the AI afterward, and phone agents can forward the call. PII redaction of transcripts is sold separately through sales.
Pricing
Voiceflow no longer prints plan prices on a buyer-facing page. The live pricing page offers agencies a free trial and asks businesses to request pricing, and the billing docs say current prices are shown inside the app. The figures below come from Voiceflow's own pricing service, the data feed behind the credit table in its docs, and from the pricing page as the Internet Archive saved it in January 2026. Confirm them in the app before you budget. Free costs $0. Pro costs $60 a month for 12,000 credits, or $54 a month billed annually ($648 a year); larger Pro bundles cost $90 for 18,000 credits and $120 for 24,000. The archived January 2026 page listed only 10,000 credits at the entry price, so bundle sizes have changed during the year. Business costs $150 a month for 30,000 credits, or $135 a month billed annually ($1,620 a year), with bundles of 50,000 credits for $250, 100,000 for $500 and 200,000 for $1,000. Annual billing is 10% off; Voiceflow's April 2025 announcement said this was cut from 20%. On the archived page, Pro allowed up to 20 agents, 2 workspaces and 5 concurrent phone calls, and Business allowed unlimited agents, 5 workspaces and 15 concurrent calls. Extra editor seats were announced at $50 a month in April 2025; the current price is shown only in the app. Viewer seats are free. Each workspace includes 1 Voiceflow phone number, and extra numbers are an add-on priced in the app. Enterprise is a custom annual contract that adds single sign-on, private cloud hosting run by Voiceflow and the option to bring your own AI model. Our guide to chatbot pricing models explains how credit billing compares with per-conversation billing.
| Plan | Billed monthly | Billed annually | Included each month | Source |
|---|---|---|---|---|
| Free | $0 per month | — | — | Source |
| Pro | $60 per month | $54 per month | 12,000 credits | Source |
| Pro (tier 2) | $90 per month | — | 18,000 credits | Source |
| Pro (tier 3) | $120 per month | — | 24,000 credits | Source |
| Business | $150 per month | $135 per month | 30,000 credits | Source |
| Business (tier 2) | $250 per month | — | 50,000 credits | Source |
| Business (tier 3) | $500 per month | — | 100,000 credits | Source |
| Business (tier 4) | $1,000 per month | — | 200,000 credits | Source |
| Enterprise | Custom quote | — | — | — |
Voiceflow pricing explained · What counts as a conversation in chatbot pricing?
What the free plan really allows
Voiceflow's Free plan does not expire, but its credits do not come back. The billing docs call it "a one-time credit grant that does not renew" and say the plan "isn't suitable for production usage." The docs no longer state the size of the grant; the pricing page archived in January 2026 listed 100 credits, while Voiceflow's April 2025 announcement described the free credits as monthly. The current amount is visible only in the app. The archived page also listed 2 agents, 1 workspace, 50 knowledge sources, 1 concurrent phone call, a single editor and basic AI models only. Because every user message costs at least 1 credit plus model tokens, the grant covers testing rather than a live bot. The live pricing page also offers a free trial with no credit card required; the trial length is not stated on the pages we read.
Claims and who backs them
| Figure | Source | Who says so |
|---|---|---|
| 70% | Voiceflow, Inc. | Vendor claim |
| 59% | Trilogy | Named customer |
Voiceflow's pricing page headlines a 70% AI resolution rate without saying whose rate it is. The only named customer figure is Trilogy, in a case study published by Voiceflow: 35% of tickets resolved by AI in week one, 59% of 7,000 central-support tickets solved completely by AI after 12 weeks, 70% today and 57% fewer support hours. The headline matches Trilogy's current figure, so it appears to be one customer's result rather than an average across customers. Apart from the resolved-ticket share, the Trilogy figures come from a tool summary of the page and should be re-read before quoting. The home page also claims 500 milliseconds of voice latency, 300,000 messages a minute and more than 10,000 agents live in production, none with a stated method. The only independent source is a TechCrunch report from August 2023: a $15,000,000 funding round, $35,000,000 raised in total, 450 customers and about 130,000 users. Those figures are three years old. We found no independent measurement of how Voiceflow agents perform. On data protection, the security page lists SOC 2 Type II, ISO 27001, GDPR and HIPAA. The DPA names its sub-processors in an annex we did not verify. Voiceflow says it runs on AWS and Google Cloud but publishes no hosting region, and its GDPR statement says data may be transferred outside the European Economic Area.
Verdict
Pick Voiceflow if you have developers or a technical agency and want a phone or web-chat agent with model choice, environments, version history and a full API, and you already run a contact-center tool such as Zendesk for human handoff. Skip it if you need WhatsApp, Messenger or Instagram, a built-in inbox for your team, or a price you can verify on a public page before talking to anyone. Budget in messages, not conversations: every user message costs a credit and the model's tokens cost more, so run your expected volume through the docs credit table before choosing a bundle. See our list of developer-friendly and open-source builders for alternatives, or the WhatsApp list if messaging apps matter most.
Related pages
Frequently asked questions
Is Voiceflow free?
Voiceflow has a Free plan that does not expire, but its credits are a one-time grant that never renews, and Voiceflow's docs say the plan is not suitable for production. The pricing page archived in January 2026 listed 100 credits; the current amount is shown only in the app. Because each user message costs at least 1 credit plus AI model costs, the Free plan is for testing, not for a live bot.
How much does Voiceflow cost?
Voiceflow does not show plan prices on its public pricing page; the docs point to the in-app billing tab. According to Voiceflow's own pricing service, Pro costs $60 a month for 12,000 credits ($54 a month billed annually) and Business costs $150 a month for 30,000 credits, with larger credit bundles on both. Enterprise is a custom annual contract, and prices should be confirmed in the app before you buy.
How many conversations do Voiceflow credits buy?
Voiceflow publishes no conversion from credits to conversations. Its docs charge 1 credit for every user message, plus credits per thousand tokens for the AI model that answers, plus 10 credits per phone minute and speech charges for voice agents. A long conversation on a large model can therefore cost many times more credits than a short one on a small model.
Does Voiceflow work with WhatsApp?
Not natively, according to Voiceflow's documentation, which lists web chat, phone and SMS as deployment channels and has no WhatsApp, Messenger or Instagram channel. A developer could connect another channel through Voiceflow's Conversations API, but that is custom work. Our WhatsApp chatbot list covers tools with a native WhatsApp channel.
Does Voiceflow have a live chat inbox for human agents?
No. Voiceflow's documentation describes a handoff step that passes the conversation to an external contact-center system, currently Genesys, Ujet, Kustomer, Dixa or Zendesk, and can return the customer to the AI afterward. Teams without one of those tools would need to add one to have people take over chats.
Sources
- Voiceflow home page — Voiceflow · September 18, 2026
- Voiceflow pricing (live page, no plan prices shown) — Voiceflow · September 18, 2026
- Voiceflow pricing page as archived on January 6, 2026 — Voiceflow (Internet Archive snapshot) · September 18, 2026
- Voiceflow pricing service (JSON loaded by the docs credit table) — Voiceflow · September 18, 2026
- Billing — Voiceflow Docs · September 18, 2026
- Credits pricing table — Voiceflow Docs · September 18, 2026
- Managing your subscription — Voiceflow Docs · September 18, 2026
- Introducing Voiceflow credits (April 2025) — Voiceflow · September 18, 2026
- Collaboration — Voiceflow Docs · September 18, 2026
- Importing data sources — Voiceflow Docs · September 18, 2026
- Handoff step — Voiceflow Docs · September 18, 2026
- Export environment (API reference) — Voiceflow Docs · September 18, 2026
- Connect a phone number — Voiceflow Docs · September 18, 2026
- Voiceflow documentation index (llms.txt) — Voiceflow Docs · September 18, 2026
- PII redaction — Voiceflow Docs · September 18, 2026
- Voiceflow integrations — Voiceflow · September 18, 2026
- Voiceflow security — Voiceflow · September 18, 2026
- Security overview (legal) — Voiceflow · September 18, 2026
- Data Processing Addendum — Voiceflow · September 18, 2026
- GDPR statement — Voiceflow · September 18, 2026
- How AI automation transformed Trilogy's customer support — Voiceflow · September 18, 2026
- Voiceflow, a platform for building conversational AI experiences, raises $15M — TechCrunch · September 18, 2026
Researched and drafted with AI assistance from the sources listed on this page. We have not built or tested bots on these platforms yet. Method: How we review