# Best chatbot builders for Instagram and Facebook Messenger

> Botpress, Tidio Lyro, Manychat and Chatfuel compared for Instagram and Messenger bots on comment-to-DM automation, AI replies, Meta's messaging window and how each prices contacts, conversations or credits.

Published: September 18, 2026 · Updated: September 18, 2026 · Prices verified: September 18, 2026 · By the chatbots.reviews team

Researched and drafted with AI assistance from the sources listed on this page. We have not built or tested bots on these platforms yet. Method: [How we review](https://chatbots.reviews/en-us/how-we-review)

On Instagram and Messenger a bot usually starts from a comment, a story reply or a DM, and Meta allows automated replies only within 24 hours of the customer's last message. The useful tools turn a comment into a DM conversation and capture the contact before that window closes.

The deciding question is whether you run social marketing or social support. Marketing points to comment-to-DM flows and broadcasts. Support points to a shared inbox where the same team also answers the website.

**Quick picks**

- **Comment-to-DM marketing:** [Manychat](https://chatbots.reviews/en-us/reviews/manychat) — free plan covers Instagram and Messenger; paid plans from $17 a month.
- **AI agent in DMs:** [Chatfuel](https://chatbots.reviews/en-us/reviews/chatfuel) — Instagram, Messenger, WhatsApp, TikTok and web on every paid plan.
- **Social support:** [Tidio Lyro](https://chatbots.reviews/en-us/reviews/tidio-lyro) — Instagram and Messenger in the same inbox as website chat.

> **Scored from public documentation, on a rubric you can read.** Scores come from five published criteria: pricing clarity, access, builder depth, reach and handoff, and data and trust. Every price and limit is stored once, in one product database, with a link to its source, so no two pages on this site can disagree. Rubric v1.0 · The reference-bot build test has not been run yet. Until it has, no page here says a product was tested. [Read the full method](https://chatbots.reviews/en-us/how-we-review) · [The reference-bot test](https://chatbots.reviews/en-us/reference-bot-test)

## The ranking

### 1. Botpress — 8.0/10

_Support teams with a developer on hand that want agent building and a helpdesk in one tool_

- **Paid plans from:** $150 per month
- **Pricing model:** Plan plus usage meter
- **Free plan:** Yes
- **Channels:** Website widget, WhatsApp, Messenger, Instagram, Telegram, SMS, Email, Slack, Voice

Botpress is a cloud platform for building AI agents: a visual Studio, LLM-driven steps the docs call Autonomous Nodes, a code SDK and, since May 2026, its own helpdesk called Desk. It is built for support teams that have someone technical on hand. Workspaces created after May 14, 2026 pay a flat plan fee for a monthly conversation allowance, and extra conversations are bought automatically in packs of 100.

> It lists Instagram and Messenger among its channels and scores highest here, but it is an agent platform for teams with a developer, not a comment-to-DM marketing tool.

**The catch:** On paid plans you cannot switch off overage: at 95% of your allowance Botpress buys a pack of 100 conversations for you, and that pack stays on the bill every month until you remove it.

[Read the review](https://chatbots.reviews/en-us/reviews/botpress) · [Pricing explained](https://chatbots.reviews/en-us/pricing/botpress) · [Alternatives](https://chatbots.reviews/en-us/alternatives/botpress)

### 2. Tidio Lyro — 7.5/10

_Small online shops and support teams that want an AI agent, simple automations and a shared inbox from one vendor, with published self-serve prices_

- **Paid plans from:** $29 per month
- **Pricing model:** Mixed
- **Free plan:** Yes
- **Channels:** Website widget, WhatsApp, Messenger, Instagram, Email

Tidio is a live-chat and help-desk suite for small and mid-sized online businesses, with two kinds of bot: Flows, a no-code rule-based builder, and Lyro, an AI agent that answers from your own support content. It is built mainly for e-commerce and support teams that want the bot and the human inbox in one tool. It charges flat monthly fees on three separate meters: human-answered conversations, Lyro AI conversations and unique visitors reached by Flows.

> It brings Instagram and Messenger into the same inbox as website chat and email, which suits a support team more than a marketing team.

**The catch:** The $29 Starter plan buys human-answered conversations, not a working AI agent: its 50 Lyro conversations are a one-off allowance that never resets, and a renewing Lyro quota is a separate purchase starting at $39 a month.

[Read the review](https://chatbots.reviews/en-us/reviews/tidio-lyro) · [Pricing explained](https://chatbots.reviews/en-us/pricing/tidio-lyro) · [Alternatives](https://chatbots.reviews/en-us/alternatives/tidio-lyro)

### 3. Manychat — 6.9/10

_Creators and social-first shops that sell through Instagram, TikTok or Messenger DMs_

- **Paid plans from:** $17 per month
- **Pricing model:** By number of contacts
- **Free plan:** Yes
- **Channels:** Instagram, Messenger, WhatsApp, Telegram, TikTok, SMS, Email

Manychat is a marketing bot: a visual flow builder that replies to comments and direct messages on Instagram, TikTok, Messenger, WhatsApp and Telegram, with SMS and email as add-on channels. It is built for creators and social-first shops, not for website support, because it has no website chat widget. It charges a flat plan fee that includes a monthly allowance of Active Contacts, then a per-contact price above that allowance.

> Instagram and Messenger automation is its core job, with comment-to-DM flows, AI Replies documented for Instagram and a free plan that covers up to 2 channels.

**The catch:** A broadcast makes every recipient an Active Contact for that month, so one send to a large list can use up the whole allowance and start per-contact overage unless you set a cap.

[Read the review](https://chatbots.reviews/en-us/reviews/manychat) · [Pricing explained](https://chatbots.reviews/en-us/pricing/manychat) · [Alternatives](https://chatbots.reviews/en-us/alternatives/manychat)

### 4. Chatfuel — 6.3/10

_Agencies and small sales teams that want an AI agent answering leads on WhatsApp and Instagram_

- **Paid plans from:** $20 per month
- **Pricing model:** Credits
- **Free plan:** Partly
- **Channels:** Website widget, WhatsApp, Messenger, Instagram, TikTok

Chatfuel is an AI agent that answers and qualifies leads on WhatsApp, Instagram, Facebook Messenger, TikTok and a website widget. In 2026 the vendor rebuilt it around a language model called Fuely AI and aimed it at small sales teams and marketing agencies. It charges a flat subscription plus a wallet of US-dollar credits that pays for every AI reply and for Meta's WhatsApp fees.

> It puts an AI agent on Instagram and Messenger alongside WhatsApp and TikTok, and its free tier replies to comments; the full agent needs a paid plan and wallet credits.

**The catch:** Chatfuel does not publish what one AI reply costs, and when the wallet reaches zero the bot stops replying until you add money.

[Read the review](https://chatbots.reviews/en-us/reviews/chatfuel) · [Pricing explained](https://chatbots.reviews/en-us/pricing/chatfuel)

## Comparison table

| Product | Score | Type of tool | Paid plans from | Free plan | What the bill grows with | EU data hosting | Best for |
| --- | --- | --- | --- | --- | --- | --- | --- |
| [Botpress](https://chatbots.reviews/en-us/reviews/botpress) | 8.0 | Agent-building platform | $150 per month | Yes | conversations | Partly | Support teams with a developer on hand that want agent building and a helpdesk in one tool |
| [Tidio Lyro](https://chatbots.reviews/en-us/reviews/tidio-lyro) | 7.5 | AI agent for support | $29 per month | Yes | conversations | Yes | Small online shops and support teams that want an AI agent, simple automations and a shared inbox from one vendor, with published self-serve prices |
| [Manychat](https://chatbots.reviews/en-us/reviews/manychat) | 6.9 | Messaging-marketing bot | $17 per month | Yes | contacts | Yes | Creators and social-first shops that sell through Instagram, TikTok or Messenger DMs |
| [Chatfuel](https://chatbots.reviews/en-us/reviews/chatfuel) | 6.3 | AI agent for support | $20 per month | Partly | credits | No | Agencies and small sales teams that want an AI agent answering leads on WhatsApp and Instagram |

## What it costs at three volumes

| Product | What the bill grows with | 100 | 1,000 | 5,000 |
| --- | --- | --- | --- | --- |
| Botpress | conversations | $150 (Plus) | $750 (Team) | Custom quote |
| Tidio Lyro | conversations | $75 (Lyro AI Agent 100) | $700 (Lyro AI Agent 1,000) | Custom quote |
| Manychat | contacts | $17 (Essential) | $39 (Pro) | $99 (Business) |
| Chatfuel | credits | Not modeled | Not modeled | Not modeled |

_Each vendor meters a different unit, named in the second column, so read across a row, not down a column. List prices on monthly billing; seats, add-ons, taxes and channel fees are not included._

## How to choose

If you grow sales through Instagram comments, story replies and broadcasts, pick [Manychat](https://chatbots.reviews/en-us/reviews/manychat) because these automations are its core feature and every plan price is public.

If you want an AI agent answering DMs rather than scripted flows, pick [Chatfuel](https://chatbots.reviews/en-us/reviews/chatfuel) because its agent covers Instagram, Messenger and WhatsApp in one subscription. See [Manychat vs Chatfuel](https://chatbots.reviews/en-us/compare/manychat-vs-chatfuel).

If Instagram and Messenger are support channels next to your website, pick [Tidio Lyro](https://chatbots.reviews/en-us/reviews/tidio-lyro) because one team answers all of them in one inbox.

If you need a custom agent on Messenger that calls your own systems, pick [Botpress](https://chatbots.reviews/en-us/reviews/botpress) because it has an SDK and APIs. Expect to need a developer.

## Verdict

**Manychat is the default pick** for Instagram and Messenger: it is built for comment-to-DM funnels, covers both channels on its free plan and publishes every plan price. It ranks below Botpress and Tidio Lyro on score because its reach stops at social channels, but that is the job here. Ignore it if you need a chat widget on your own website or an AI agent trained on a full help center.

[Chatbot finder](https://chatbots.reviews/en-us/tools/chatbot-finder)

## For buyers in the United States

No federal law is written for chatbots, but three rules do most of the work. Some states make you say the bot is a bot: California when a bot is used to sell, Maine for any chatbot in commerce, and Colorado for public-facing conversational AI from January 1, 2027. Marketing texts need prior express written consent under the TCPA. And what your bot tells a customer falls under the FTC Act and state consumer-protection law, the same as any other statement you make.

Vendors in this category publish prices in US dollars, a few in euros; this site shows the published currency and never converts. There is no US cookie-consent law for a chat widget, but California chat-wiretap suits make a short notice above the chat box worth adding. If you serve customers in the EU or UK, check that the vendor documents EU or UK data hosting and offers a data processing agreement. If your customers also write in Spanish, check that the vendor documents AI answers in that language rather than assuming it.

[Chatbots and the law in the United States](https://chatbots.reviews/en-us/guides/chatbots-and-the-law)

## Frequently asked questions

### What is the best chatbot for Instagram?

Manychat is our default pick for an Instagram chatbot, because comment-to-DM flows and broadcasts are its core feature and its prices are public. Chatfuel suits teams that want an AI agent answering DMs, and Tidio Lyro suits teams that answer Instagram next to website chat.

### Is there a free Instagram chatbot?

Yes. Manychat's Free plan covers up to 2 channels chosen from Instagram, TikTok, Messenger and Telegram, with 25 Active Contacts a month and no AI. Chatfuel's Free tier replies to comments on Instagram, Facebook and TikTok but includes no credits, so its AI agent does not run.

### How long can a chatbot reply to an Instagram or Messenger message?

Manychat's help center explains that automated messages on Instagram and Messenger can go out only within 24 hours of the customer's last message, and manual replies within 7 days. This is Meta's rule, so it applies to every chatbot on this list.

### Does Manychat work on a website?

No. Manychat has no chat widget for your own website; it works in Instagram, TikTok, Messenger, WhatsApp and Telegram, with SMS and email as add-ons. If you also need website chat, Tidio Lyro and Chatfuel cover the web and Meta channels in one tool.

## Keep reading

- [Best chatbot builders](https://chatbots.reviews/en-us/best/chatbot-builders)
- [Best chatbot builders for small business](https://chatbots.reviews/en-us/best/for-small-business)
- [Best chatbots for ecommerce](https://chatbots.reviews/en-us/best/for-ecommerce)
- [Best chatbots for customer support](https://chatbots.reviews/en-us/best/for-customer-support)
- [Best chatbot builders for lead generation](https://chatbots.reviews/en-us/best/for-lead-generation)
- [Best chatbot builders for WhatsApp](https://chatbots.reviews/en-us/best/for-whatsapp)
- [Best free chatbot builders](https://chatbots.reviews/en-us/best/free)
- [Best open-source and developer chatbot platforms](https://chatbots.reviews/en-us/best/open-source-and-developer)
- [What is the difference between a chatbot and an AI agent?](https://chatbots.reviews/en-us/guides/chatbot-vs-ai-agent)
- [How is chatbot software priced?](https://chatbots.reviews/en-us/guides/chatbot-pricing-models)

## Sources

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- [Pricing update, May 2026](https://botpress.com/blog/pricing-update-may-2026) — Botpress · September 18, 2026
- [Botpress pricing (archived 10 April 2026)](https://web.archive.org/web/20260410064738/https://botpress.com/pricing) — Botpress, via the Internet Archive · September 18, 2026
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- [Botpress Raises $25M Series B to Scale AI Agent Infrastructure](https://www.globenewswire.com/news-release/2025/06/23/3103351/0/en/botpress-raises-25m-series-b-to-scale-ai-agent-infrastructure.html) — Botpress, via GlobeNewswire · September 18, 2026
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- [Connect Lyro with MCP servers](https://help.tidio.com/hc/en-us/articles/30324178932892-Connect-Lyro-with-MCP-servers) — Tidio Help Center · September 18, 2026
- [How do flows, Lyro and live agents work together](https://help.tidio.com/hc/en-us/articles/14667264947356-How-do-flows-Lyro-and-live-agents-work-together) — Tidio Help Center · September 18, 2026
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- [Flow templates](https://help.tidio.com/hc/en-us/articles/5453629504028-Flow-Templates) — Tidio Help Center · September 18, 2026
- [Flows: making an API call (HTTP request)](https://help.tidio.com/hc/en-us/articles/16747427756188-Flows-Making-an-API-call-HTTP-request) — Tidio Help Center · September 18, 2026
- [Integration with Zapier](https://help.tidio.com/hc/en-us/articles/5422427950236-Integration-with-Zapier) — Tidio Help Center · September 18, 2026
- [Transfer flows between projects](https://help.tidio.com/hc/en-us/articles/10147126351516-Transfer-flows-between-projects) — Tidio Help Center · September 18, 2026
- [Flow and handoff analytics](https://help.tidio.com/hc/en-us/articles/5465124266396-Flow-and-Handoff-Analytics) — Tidio Help Center · September 18, 2026
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- [Tidio integrations](https://www.tidio.com/integrations/) — Tidio · September 18, 2026
- [About Tidio](https://www.tidio.com/about/) — Tidio · September 18, 2026
- [Lyro achieves best resolution rates in industry (31 March 2025)](https://www.tidio.com/blog/lyro-achieves-best-resolution-rates-in-industry/) — Tidio · September 18, 2026
- [Borrowell case study](https://www.tidio.com/blog/borrowell-case-study/) — Tidio · September 18, 2026
- [Tidio support team achieves 58% automation with Lyro](https://www.tidio.com/blog/lyro-case-study/) — Tidio · September 18, 2026
- [Manychat pricing](https://manychat.com/pricing) — Manychat · September 18, 2026
- [Free plan](https://help.manychat.com/hc/en-us/articles/25800197498652-Free-plan) — Manychat Help Center · September 18, 2026
- [Essential plan](https://help.manychat.com/hc/en-us/articles/25800276116508-Essential-plan) — Manychat Help Center · September 18, 2026
- [Pro plan](https://help.manychat.com/hc/en-us/articles/25800228332572-Pro-plan) — Manychat Help Center · September 18, 2026
- [Business plan](https://help.manychat.com/hc/en-us/articles/25800254159900-Business-plan) — Manychat Help Center · September 18, 2026
- [Advanced plan](https://help.manychat.com/hc/en-us/articles/25800308984988-Advanced-plan) — Manychat Help Center · September 18, 2026
- [Active Contacts](https://help.manychat.com/hc/en-us/articles/25800323349020-Active-Contacts) — Manychat Help Center · September 18, 2026
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- [Billing FAQ (legacy pricing)](https://help.manychat.com/hc/en-us/articles/14281409288604-Billing-FAQ) — Manychat Help Center · September 18, 2026
- [WhatsApp pricing guide](https://help.manychat.com/hc/en-us/articles/14281380243740-WhatsApp-pricing-guide) — Manychat Help Center · September 18, 2026
- [How to send emails with Manychat](https://help.manychat.com/hc/en-us/articles/14281215436188-How-to-send-emails-with-Manychat) — Manychat Help Center · September 18, 2026
- [How to send SMS/MMS through Manychat](https://help.manychat.com/hc/en-us/articles/14281249064092-How-to-send-SMS-MMS-through-Manychat) — Manychat Help Center · September 18, 2026
- [Understanding messaging windows](https://help.manychat.com/hc/en-us/articles/23358636027932-Understanding-messaging-windows) — Manychat Help Center · September 18, 2026
- [Power up your chat marketing with Manychat AI](https://help.manychat.com/hc/en-us/articles/14281227789468-Power-up-your-chat-marketing-with-Manychat-AI) — Manychat Help Center · September 18, 2026
- [Manychat AI Knowledge](https://help.manychat.com/hc/en-us/articles/25626595060124-Manychat-AI-Knowledge) — Manychat Help Center · September 18, 2026
- [Manychat AI Replies](https://help.manychat.com/hc/en-us/articles/23018283889180-Manychat-AI-Replies) — Manychat Help Center · September 18, 2026
- [ChatGPT integration](https://help.manychat.com/hc/en-us/articles/14281251371164-ChatGPT-integration) — Manychat Help Center · September 18, 2026
- [Deprecation of Send to Messenger website widgets](https://community.manychat.com/product-updates/deprecation-of-send-to-messenger-website-widgets-3988) — Manychat Community (Manychat team post) · September 18, 2026
- [Security and compliance](https://manychat.com/security) — Manychat · September 18, 2026
- [Service providers (sub-processors)](https://manychat.com/legal/service-providers) — Manychat · September 18, 2026
- [Manychat AI](https://manychat.com/product/ai) — Manychat · September 18, 2026
- [About Manychat](https://manychat.com/about) — Manychat · September 18, 2026
- [Manychat raises $140M to fuel the future of AI-driven customer engagement on social and messaging platforms](https://www.prnewswire.com/news-releases/manychat-raises-140m-to-fuel-the-future-of-ai-driven-customer-engagement-on-social-and-messaging-platforms-302433976.html) — Manychat via PR Newswire · September 18, 2026
- [Messenger Platform policy overview](https://developers.facebook.com/docs/messenger-platform/policy/policy-overview) — Meta for Developers · September 18, 2026
- [WhatsApp Business Messaging Policy](https://whatsappbusiness.com/policy/) — WhatsApp · September 18, 2026
- [WhatsApp Business Platform pricing: non-template messages](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/non-template-messages) — Meta for Developers · September 18, 2026
- [Chatfuel pricing](https://chatfuel.com/pricing) — Chatfuel · September 18, 2026
- [Chatfuel home page](https://chatfuel.com/) — Chatfuel · September 18, 2026
- [Chatfuel plans and pricing](https://chatfuel.com/docs/billing/chatfuel-plans-and-pricing) — Chatfuel Docs · September 18, 2026
- [How your wallet and credits work](https://chatfuel.com/docs/billing/how-your-wallet-and-credits-work) — Chatfuel Docs · September 18, 2026
- [Plan usage notifications](https://chatfuel.com/docs/billing/plan-usage-notifications) — Chatfuel Docs · September 18, 2026
- [Pricing FAQ](https://chatfuel.com/docs/billing/pricing-faq) — Chatfuel Docs · September 18, 2026
- [How long is the free trial?](https://chatfuel.com/docs/billing/how-long-is-the-free-trial) — Chatfuel Docs · September 18, 2026
- [Can I get a plan for just one feature?](https://chatfuel.com/docs/billing/can-i-get-a-plan-for-just-one-feature) — Chatfuel Docs · September 18, 2026
- [Data retention after non-payment](https://chatfuel.com/docs/billing/data-retention-after-non-payment) — Chatfuel Docs · September 18, 2026
- [Chatfuel plan limits](https://limits.chatfuel.com/en) — Chatfuel · September 18, 2026
- [How Fuely AI sessions work](https://chatfuel.com/docs/ai-features/how-fuely-ai-sessions-work) — Chatfuel Docs · September 18, 2026
- [Can I integrate ChatGPT with Chatfuel?](https://chatfuel.com/docs/ai-features/can-i-integrate-chatgpt-with-chatfuel) — Chatfuel Docs · September 18, 2026
- [AI autonomy levels](https://chatfuel.com/docs/ai-features/ai-autonomy-levels) — Chatfuel Docs · September 18, 2026
- [Why Chatfuel does not use buttons](https://chatfuel.com/docs/ai-features/why-chatfuel-does-not-use-buttons) — Chatfuel Docs · September 18, 2026
- [How to stop AI during active conversations](https://chatfuel.com/docs/ai-features/how-to-stop-ai-during-active-conversations) — Chatfuel Docs · September 18, 2026
- [Is a Legacy account the same as a Panel account?](https://chatfuel.com/docs/getting-started/is-legacy-account-same-as-panel-account) — Chatfuel Docs · September 18, 2026
- [How to test before migrating from Legacy](https://chatfuel.com/docs/getting-started/how-to-test-before-migrating-from-legacy) — Chatfuel Docs · September 18, 2026
- [Supported channels](https://chatfuel.com/docs/getting-started/supported-channels) — Chatfuel Docs · September 18, 2026
- [Set up the chat widget for your website](https://chatfuel.com/docs/website/set-up-chat-widget-for-website) — Chatfuel Docs · September 18, 2026
- [Can I export chats?](https://chatfuel.com/docs/leads/can-i-export-chats) — Chatfuel Docs · September 18, 2026
- [Zapier is unavailable](https://chatfuel.com/docs/integrations/zapier-is-unavailable) — Chatfuel Docs · September 18, 2026
- [Where is my data stored?](https://chatfuel.com/docs/security/where-is-my-data-stored) — Chatfuel Docs · September 18, 2026
- [What regulations does Chatfuel comply with?](https://chatfuel.com/docs/security/what-regulations-does-chatfuel-comply-with) — Chatfuel Docs · September 18, 2026
- [How is my data protected?](https://chatfuel.com/docs/security/how-is-my-data-protected) — Chatfuel Docs · September 18, 2026
- [WhatsApp pricing: non-template (service) messages](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/non-template-messages) — Meta for Developers · September 18, 2026
- [WhatsApp Business Messaging Policy](https://whatsappbusiness.com/policy/) — WhatsApp · September 18, 2026
- [Messenger Platform policy overview](https://developers.facebook.com/docs/messenger-platform/policy/policy-overview) — Meta for Developers · September 18, 2026

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Canonical: https://chatbots.reviews/en-us/best/for-instagram-and-messenger