# Best chatbot builders for lead generation

> HubSpot Chatbot Builder, Landbot, Tidio Lyro, Manychat and Typebot compared for lead generation on qualification flows, CRM integrations, channels and what each charges per chat, visitor or contact.

Published: 18 September 2026 · Updated: 18 September 2026 · Prices verified: 18 September 2026 · By the chatbots.reviews team

Researched and drafted with AI assistance from the sources listed on this page. We have not built or tested bots on these platforms yet. Method: [How we review](https://chatbots.reviews/en-gb/how-we-review)

A lead-generation bot asks a few questions, qualifies the answers and passes a clean contact record to sales. Button-driven flows do this well, because every lead goes through the same questions and lands in the same fields.

The deciding criterion is where the lead ends up. If it must land in a CRM, check which plan unlocks that integration, because on several tools it is not the cheapest one. Then check the channel: website, Instagram DMs or WhatsApp.

**Quick picks**

- **Leads into HubSpot:** [HubSpot Chatbot Builder](https://chatbots.reviews/en-gb/reviews/hubspot-chatbot) — free builder that qualifies leads and books meetings in the CRM.
- **Landing-page flows:** [Landbot](https://chatbots.reviews/en-gb/reviews/landbot) — no-code flows, with 100 chats a month free.
- **Instagram comments:** [Manychat](https://chatbots.reviews/en-gb/reviews/manychat) — comment-to-DM lead capture from US$17 a month.
- **High traffic, low price per chat:** [Typebot](https://chatbots.reviews/en-gb/reviews/typebot) — 10,000 chats for US$89 a month on Pro.

> **Scored from public documentation, on a rubric you can read.** Scores come from five published criteria: pricing clarity, access, builder depth, reach and handoff, and data and trust. Every price and limit is stored once, in one product database, with a link to its source, so no two pages on this site can disagree. Rubric v1.0 · The reference-bot build test has not been run yet. Until it has, no page here says a product was tested. [Read the full method](https://chatbots.reviews/en-gb/how-we-review) · [The reference-bot test](https://chatbots.reviews/en-gb/reference-bot-test)

## The ranking

### 1. HubSpot Chatbot Builder — 7.7/10

_Teams already running sales or support in HubSpot that want a bot writing straight into their CRM_

- **Paid plans from:** US$20 per seat per month
- **Pricing model:** Free tool, paid seats
- **Free plan:** Yes
- **Channels:** Website widget, Messenger, WhatsApp, Email

HubSpot's chatbot builder is a visual, rule-based bot tool (HubSpot calls the bots chatflows) that comes free with HubSpot's CRM, with the Breeze Customer Agent as a separate AI option. It is built for teams that already keep contacts, tickets and meetings in HubSpot. The builder itself costs nothing; you pay for seats to remove branding and unlock branching, and for HubSpot credits each time the AI agent resolves a conversation.

> It qualifies leads and books meetings directly in HubSpot's CRM on the free tools, though free and Starter bots cannot branch on answers.

**The catch:** Free and Starter accounts cannot add if/then branches to a bot, so the first tier with real conversation logic is Professional at US$100 per seat per month plus a required one-time US$1,500 onboarding fee.

[Read the review](https://chatbots.reviews/en-gb/reviews/hubspot-chatbot) · [Pricing explained](https://chatbots.reviews/en-gb/pricing/hubspot-chatbot)

### 2. Landbot — 7.5/10

_Marketing teams in Europe that want lead-capture flows on a website, with prices in euros and data hosted in the EU_

- **Paid plans from:** €40 per month
- **Pricing model:** Plan plus usage meter
- **Free plan:** Yes
- **Channels:** Website widget, WhatsApp, Messenger

Landbot is a visual, no-code chatbot builder from Barcelona for websites, WhatsApp and Messenger. It is built mainly for marketing teams that want to capture and qualify leads with button-driven flows, with an optional AI Agent block inside the flow. It charges a flat monthly plan that includes a pool of chats and a smaller, separate pool of AI chats, and it bills a published price for each chat beyond the pool.

> It is built for button-driven lead capture on websites, WhatsApp and Messenger, and connects to HubSpot, Salesforce and Pipedrive from Professional at €100 a month.

**The catch:** Branding removal, webhooks, CRM integrations and WhatsApp on your own number all start at Professional, so the €40 Starter plan is narrower than its price suggests.

[Read the review](https://chatbots.reviews/en-gb/reviews/landbot) · [Pricing explained](https://chatbots.reviews/en-gb/pricing/landbot) · [Alternatives](https://chatbots.reviews/en-gb/alternatives/landbot)

### 3. Tidio Lyro — 7.5/10

_Small online shops and support teams that want an AI agent, simple automations and a shared inbox from one vendor, with published self-serve prices_

- **Paid plans from:** US$29 per month
- **Pricing model:** Mixed
- **Free plan:** Yes
- **Channels:** Website widget, WhatsApp, Messenger, Instagram, Email

Tidio is a live-chat and help-desk suite for small and mid-sized online businesses, with two kinds of bot: Flows, a no-code rule-based builder, and Lyro, an AI agent that answers from your own support content. It is built mainly for e-commerce and support teams that want the bot and the human inbox in one tool. It charges flat monthly fees on three separate meters: human-answered conversations, Lyro AI conversations and unique visitors reached by Flows.

> Its Flows builder captures leads on your website with 40 templates, sold by visitors reached, from US$29 a month for 2,000 visitors.

**The catch:** The US$29 Starter plan buys human-answered conversations, not a working AI agent: its 50 Lyro conversations are a one-off allowance that never resets, and a renewing Lyro quota is a separate purchase starting at US$39 a month.

[Read the review](https://chatbots.reviews/en-gb/reviews/tidio-lyro) · [Pricing explained](https://chatbots.reviews/en-gb/pricing/tidio-lyro) · [Alternatives](https://chatbots.reviews/en-gb/alternatives/tidio-lyro)

### 4. Manychat — 6.9/10

_Creators and social-first shops that sell through Instagram, TikTok or Messenger DMs_

- **Paid plans from:** US$17 per month
- **Pricing model:** By number of contacts
- **Free plan:** Yes
- **Channels:** Instagram, Messenger, WhatsApp, Telegram, TikTok, SMS, Email

Manychat is a marketing bot: a visual flow builder that replies to comments and direct messages on Instagram, TikTok, Messenger, WhatsApp and Telegram, with SMS and email as add-on channels. It is built for creators and social-first shops, not for website support, because it has no website chat widget. It charges a flat plan fee that includes a monthly allowance of Active Contacts, then a per-contact price above that allowance.

> It captures leads from Instagram comments and DMs and connects to tools such as HubSpot, Klaviyo and Mailchimp, billed by Active Contact.

**The catch:** A broadcast makes every recipient an Active Contact for that month, so one send to a large list can use up the whole allowance and start per-contact overage unless you set a cap.

[Read the review](https://chatbots.reviews/en-gb/reviews/manychat) · [Pricing explained](https://chatbots.reviews/en-gb/pricing/manychat) · [Alternatives](https://chatbots.reviews/en-gb/alternatives/manychat)

### 5. Typebot — 6.7/10

_Developers and technical marketers who want cheap per-chat pricing or a self-hosted bot builder_

- **Paid plans from:** US$39 per month
- **Pricing model:** Plan plus usage meter
- **Free plan:** Yes
- **Channels:** Website widget, WhatsApp

Typebot is a visual builder for chatbots and conversational forms that you can run on Typebot's cloud or host yourself. It is built for teams that want lead capture and scripted flows on a website, and that are comfortable adding their own AI provider key when they want AI. The cloud charges a flat monthly fee with a set number of chats included, starting at US$39 a month; self-hosting is free under a source-available licence.

> It builds conversational forms with a large chat allowance for the price and lists webhooks and custom code on every plan, but has no inbox for a salesperson to take over.

**The catch:** On a paid cloud plan, reaching your chat limit does not pause the bot: after two warning emails Typebot moves your workspace to the next usage tier, so the bill goes up instead.

[Read the review](https://chatbots.reviews/en-gb/reviews/typebot) · [Pricing explained](https://chatbots.reviews/en-gb/pricing/typebot)

## Comparison table

| Product | Score | Type of tool | Paid plans from | Free plan | What the bill grows with | EU data hosting | Best for |
| --- | --- | --- | --- | --- | --- | --- | --- |
| [HubSpot Chatbot Builder](https://chatbots.reviews/en-gb/reviews/hubspot-chatbot) | 7.7 | Bot bundled with a CRM | US$20 per seat per month | Yes | resolutions | Partly | Teams already running sales or support in HubSpot that want a bot writing straight into their CRM |
| [Landbot](https://chatbots.reviews/en-gb/reviews/landbot) | 7.5 | No-code flow builder | €40 per month | Yes | chats | Yes | Marketing teams in Europe that want lead-capture flows on a website, with prices in euros and data hosted in the EU |
| [Tidio Lyro](https://chatbots.reviews/en-gb/reviews/tidio-lyro) | 7.5 | AI agent for support | US$29 per month | Yes | conversations | Yes | Small online shops and support teams that want an AI agent, simple automations and a shared inbox from one vendor, with published self-serve prices |
| [Manychat](https://chatbots.reviews/en-gb/reviews/manychat) | 6.9 | Messaging-marketing bot | US$17 per month | Yes | contacts | Yes | Creators and social-first shops that sell through Instagram, TikTok or Messenger DMs |
| [Typebot](https://chatbots.reviews/en-gb/reviews/typebot) | 6.7 | Open-source builder | US$39 per month | Yes | chats | Partly | Developers and technical marketers who want cheap per-chat pricing or a self-hosted bot builder |

## What it costs at three volumes

| Product | What the bill grows with | 100 | 1,000 | 5,000 |
| --- | --- | --- | --- | --- |
| HubSpot Chatbot Builder | resolutions | US$50 | US$500 | US$2,500 |
| Landbot | chats | €0 (Free) | €65 (Starter) | €225 (Professional) |
| Tidio Lyro | conversations | US$75 (Lyro AI Agent 100) | US$700 (Lyro AI Agent 1,000) | Custom quote |
| Manychat | contacts | US$17 (Essential) | US$39 (Pro) | US$99 (Business) |
| Typebot | chats | US$0 (Personal) | US$39 (Starter) | US$89 (Pro) |

_Each vendor meters a different unit, named in the second column, so read across a row, not down a column. List prices on monthly billing; seats, add-ons, taxes and channel fees are not included._

## How to choose

If your sales team works in HubSpot, pick [HubSpot's chatbot builder](https://chatbots.reviews/en-gb/reviews/hubspot-chatbot) because leads, meetings and tickets land in the CRM with no integration to maintain.

If you want a guided lead form on a landing page with no code, pick [Landbot](https://chatbots.reviews/en-gb/reviews/landbot) because it is built for that job and publishes €0.05 per extra chat. Budget for Professional if the lead must reach a CRM.

If your leads start in Instagram comments, pick [Manychat](https://chatbots.reviews/en-gb/reviews/manychat) because comment-to-DM capture is its core feature. Set an overage cap before any broadcast.

If you have someone technical and a lot of traffic, pick [Typebot](https://chatbots.reviews/en-gb/reviews/typebot) because Pro buys 10,000 chats for US$89 a month and the builder can be self-hosted. See [Landbot vs Typebot](https://chatbots.reviews/en-gb/compare/landbot-vs-typebot).

If you also want live chat and support on the same site, pick [Tidio Lyro](https://chatbots.reviews/en-gb/reviews/tidio-lyro) because its flows, inbox and AI agent share one widget.

## Verdict

**Landbot is the default pick** for lead generation on a website: it is built around lead-capture flows, hosts data in the EU and publishes its price per extra chat. HubSpot's builder scores higher overall, but its free and Starter bots cannot branch on answers, which qualification usually needs. Ignore Landbot if your team already runs on HubSpot and can pay for Professional seats, or if your leads come from Instagram, where Manychat fits.

[Chatbot finder](https://chatbots.reviews/en-gb/tools/chatbot-finder)

## For buyers in the United Kingdom

Three rules matter most when a chatbot talks to UK customers. The CMA holds you responsible for what the bot says, exactly as it would for an employee. Under PECR, a chat widget should not set cookies before the visitor opens it unless they have consented, and marketing on WhatsApp, SMS or Instagram DMs needs consent or the soft opt-in. Chat transcripts are personal data under the UK GDPR, so set a retention period and sign a data processing agreement with the vendor.

Vendors publish prices in US dollars, a few in euros, and this site never converts them, so expect your card statement in pounds to move with the exchange rate. Before you buy, check whether the vendor documents UK or EU data hosting, offers a data processing agreement and, if it is a US company, how chat data gets there lawfully. These tools are built in English first, so the interface is rarely a problem. If you also serve customers in Welsh or another language, check which languages the vendor documents for AI answers.

[Chatbots and the law in the United Kingdom](https://chatbots.reviews/en-gb/guides/chatbots-and-the-law)

## Frequently asked questions

### What is the best chatbot for lead generation?

Landbot is our default pick for lead generation on a website, because it is built around button-driven qualification flows and publishes its price per extra chat. HubSpot's chatbot builder suits teams whose leads must land in HubSpot, and Manychat suits leads that start in Instagram comments.

### Can a lead-generation chatbot send leads to my CRM?

Yes, but check the plan. Landbot's CRM integrations start at Professional, HubSpot's chatbot builder writes into HubSpot's own CRM on the free tools, and Typebot lists webhooks on its free plan. Manychat connects to HubSpot and other tools through its integrations.

### Does a chatbot capture more leads than a web form?

We have no independent evidence either way. Vendors publish their own case-study figures, such as a 35% conversion lift reported by a Landbot customer, but these are vendor-published and not comparable. A bot is most useful when qualification needs several questions that depend on earlier answers.

### Is Typebot a good alternative to Landbot for lead generation?

For many lead-capture jobs, yes. Typebot's cloud plans include more chats for the price and it can be self-hosted, while Landbot adds a live-chat inbox, Messenger, euro pricing and EU hosting. [Landbot vs Typebot](https://chatbots.reviews/en-gb/compare/landbot-vs-typebot) compares them in detail.

## Keep reading

- [Best chatbot builders](https://chatbots.reviews/en-gb/best/chatbot-builders)
- [Best chatbot builders for small business](https://chatbots.reviews/en-gb/best/for-small-business)
- [Best chatbots for ecommerce](https://chatbots.reviews/en-gb/best/for-ecommerce)
- [Best chatbots for customer support](https://chatbots.reviews/en-gb/best/for-customer-support)
- [Best chatbot builders for WhatsApp](https://chatbots.reviews/en-gb/best/for-whatsapp)
- [Best chatbot builders for Instagram and Facebook Messenger](https://chatbots.reviews/en-gb/best/for-instagram-and-messenger)
- [Best free chatbot builders](https://chatbots.reviews/en-gb/best/free)
- [Best open-source and developer chatbot platforms](https://chatbots.reviews/en-gb/best/open-source-and-developer)
- [What is the difference between a chatbot and an AI agent?](https://chatbots.reviews/en-gb/guides/chatbot-vs-ai-agent)
- [How is chatbot software priced?](https://chatbots.reviews/en-gb/guides/chatbot-pricing-models)

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- [Lyro Actions](https://help.tidio.com/hc/en-us/articles/20344365583132-Lyro-Actions) — Tidio Help Center · 18 September 2026
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- [Pro plan](https://help.manychat.com/hc/en-us/articles/25800228332572-Pro-plan) — Manychat Help Center · 18 September 2026
- [Business plan](https://help.manychat.com/hc/en-us/articles/25800254159900-Business-plan) — Manychat Help Center · 18 September 2026
- [Advanced plan](https://help.manychat.com/hc/en-us/articles/25800308984988-Advanced-plan) — Manychat Help Center · 18 September 2026
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- [Billing FAQ (legacy pricing)](https://help.manychat.com/hc/en-us/articles/14281409288604-Billing-FAQ) — Manychat Help Center · 18 September 2026
- [WhatsApp pricing guide](https://help.manychat.com/hc/en-us/articles/14281380243740-WhatsApp-pricing-guide) — Manychat Help Center · 18 September 2026
- [How to send emails with Manychat](https://help.manychat.com/hc/en-us/articles/14281215436188-How-to-send-emails-with-Manychat) — Manychat Help Center · 18 September 2026
- [How to send SMS/MMS through Manychat](https://help.manychat.com/hc/en-us/articles/14281249064092-How-to-send-SMS-MMS-through-Manychat) — Manychat Help Center · 18 September 2026
- [Understanding messaging windows](https://help.manychat.com/hc/en-us/articles/23358636027932-Understanding-messaging-windows) — Manychat Help Center · 18 September 2026
- [Power up your chat marketing with Manychat AI](https://help.manychat.com/hc/en-us/articles/14281227789468-Power-up-your-chat-marketing-with-Manychat-AI) — Manychat Help Center · 18 September 2026
- [Manychat AI Knowledge](https://help.manychat.com/hc/en-us/articles/25626595060124-Manychat-AI-Knowledge) — Manychat Help Center · 18 September 2026
- [Manychat AI Replies](https://help.manychat.com/hc/en-us/articles/23018283889180-Manychat-AI-Replies) — Manychat Help Center · 18 September 2026
- [ChatGPT integration](https://help.manychat.com/hc/en-us/articles/14281251371164-ChatGPT-integration) — Manychat Help Center · 18 September 2026
- [Deprecation of Send to Messenger website widgets](https://community.manychat.com/product-updates/deprecation-of-send-to-messenger-website-widgets-3988) — Manychat Community (Manychat team post) · 18 September 2026
- [Security and compliance](https://manychat.com/security) — Manychat · 18 September 2026
- [Service providers (sub-processors)](https://manychat.com/legal/service-providers) — Manychat · 18 September 2026
- [Manychat AI](https://manychat.com/product/ai) — Manychat · 18 September 2026
- [About Manychat](https://manychat.com/about) — Manychat · 18 September 2026
- [Manychat raises $140M to fuel the future of AI-driven customer engagement on social and messaging platforms](https://www.prnewswire.com/news-releases/manychat-raises-140m-to-fuel-the-future-of-ai-driven-customer-engagement-on-social-and-messaging-platforms-302433976.html) — Manychat via PR Newswire · 18 September 2026
- [Messenger Platform policy overview](https://developers.facebook.com/docs/messenger-platform/policy/policy-overview) — Meta for Developers · 18 September 2026
- [WhatsApp Business Messaging Policy](https://whatsappbusiness.com/policy/) — WhatsApp · 18 September 2026
- [WhatsApp Business Platform pricing: non-template messages](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/non-template-messages) — Meta for Developers · 18 September 2026
- [Typebot pricing (plans, chat definition, limit FAQ)](https://typebot.com/pricing) — Typebot · 18 September 2026
- [Billing constants (plan prices and chat tiers) in the public source repository](https://github.com/baptisteArno/typebot.io/blob/main/packages/billing/src/constants.ts) — Typebot (GitHub) · 18 September 2026
- [LICENSE: Functional Source License 1.1, Apache 2.0 Future License](https://github.com/baptisteArno/typebot.io/blob/main/LICENSE) — Typebot (GitHub) · 18 September 2026
- [Repository README](https://raw.githubusercontent.com/baptisteArno/typebot.io/main/README.md) — Typebot (GitHub) · 18 September 2026
- [Self-hosting: get started](https://docs.typebot.com/self-hosting/get-started) — Typebot Docs · 18 September 2026
- [Export and import a typebot](https://docs.typebot.com/editor/export-import) — Typebot Docs · 18 September 2026
- [Documentation index (blocks and integrations)](https://docs.typebot.com/llms.txt) — Typebot Docs · 18 September 2026
- [Deploy on WhatsApp: overview](https://docs.typebot.com/deploy/whatsapp/overview) — Typebot Docs · 18 September 2026
- [Workspace subscription and billing](https://docs.typebot.com/workspace/subscription) — Typebot Docs · 18 September 2026
- [Privacy policy](https://typebot.com/privacy-policy) — Typebot · 18 September 2026
- [Business continuity](https://typebot.com/business-continuity) — Typebot · 18 September 2026
- [Repository metadata for baptisteArno/typebot.io (stars, forks, latest release)](https://api.github.com/repos/baptisteArno/typebot.io) — GitHub · 18 September 2026

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Canonical: https://chatbots.reviews/en-gb/best/for-lead-generation