# Best chatbot builders for Instagram and Facebook Messenger

> Botpress, Tidio Lyro, Manychat and Chatfuel compared for Instagram and Messenger bots on comment-to-DM automation, AI replies, Meta's messaging window and how each prices contacts, conversations or credits.

Published: 18 September 2026 · Updated: 18 September 2026 · Prices verified: 18 September 2026 · By the chatbots.reviews team

Researched and drafted with AI assistance from the sources listed on this page. We have not built or tested bots on these platforms yet. Method: [How we review](https://chatbots.reviews/en-gb/how-we-review)

On Instagram and Messenger a bot usually starts from a comment, a story reply or a DM, and Meta allows automated replies only within 24 hours of the customer's last message. The useful tools turn a comment into a DM conversation and capture the contact before that window closes.

The deciding question is whether you run social marketing or social support. Marketing points to comment-to-DM flows and broadcasts. Support points to a shared inbox where the same team also answers the website.

**Quick picks**

- **Comment-to-DM marketing:** [Manychat](https://chatbots.reviews/en-gb/reviews/manychat) — free plan covers Instagram and Messenger; paid plans from US$17 a month.
- **AI agent in DMs:** [Chatfuel](https://chatbots.reviews/en-gb/reviews/chatfuel) — Instagram, Messenger, WhatsApp, TikTok and web on every paid plan.
- **Social support:** [Tidio Lyro](https://chatbots.reviews/en-gb/reviews/tidio-lyro) — Instagram and Messenger in the same inbox as website chat.

> **Scored from public documentation, on a rubric you can read.** Scores come from five published criteria: pricing clarity, access, builder depth, reach and handoff, and data and trust. Every price and limit is stored once, in one product database, with a link to its source, so no two pages on this site can disagree. Rubric v1.0 · The reference-bot build test has not been run yet. Until it has, no page here says a product was tested. [Read the full method](https://chatbots.reviews/en-gb/how-we-review) · [The reference-bot test](https://chatbots.reviews/en-gb/reference-bot-test)

## The ranking

### 1. Botpress — 8.0/10

_Support teams with a developer on hand that want agent building and a helpdesk in one tool_

- **Paid plans from:** US$150 per month
- **Pricing model:** Plan plus usage meter
- **Free plan:** Yes
- **Channels:** Website widget, WhatsApp, Messenger, Instagram, Telegram, SMS, Email, Slack, Voice

Botpress is a cloud platform for building AI agents: a visual Studio, LLM-driven steps the docs call Autonomous Nodes, a code SDK and, since May 2026, its own helpdesk called Desk. It is built for support teams that have someone technical on hand. Workspaces created after May 14, 2026 pay a flat plan fee for a monthly conversation allowance, and extra conversations are bought automatically in packs of 100.

> It lists Instagram and Messenger among its channels and scores highest here, but it is an agent platform for teams with a developer, not a comment-to-DM marketing tool.

**The catch:** On paid plans you cannot switch off overage: at 95% of your allowance Botpress buys a pack of 100 conversations for you, and that pack stays on the bill every month until you remove it.

[Read the review](https://chatbots.reviews/en-gb/reviews/botpress) · [Pricing explained](https://chatbots.reviews/en-gb/pricing/botpress) · [Alternatives](https://chatbots.reviews/en-gb/alternatives/botpress)

### 2. Tidio Lyro — 7.5/10

_Small online shops and support teams that want an AI agent, simple automations and a shared inbox from one vendor, with published self-serve prices_

- **Paid plans from:** US$29 per month
- **Pricing model:** Mixed
- **Free plan:** Yes
- **Channels:** Website widget, WhatsApp, Messenger, Instagram, Email

Tidio is a live-chat and help-desk suite for small and mid-sized online businesses, with two kinds of bot: Flows, a no-code rule-based builder, and Lyro, an AI agent that answers from your own support content. It is built mainly for e-commerce and support teams that want the bot and the human inbox in one tool. It charges flat monthly fees on three separate meters: human-answered conversations, Lyro AI conversations and unique visitors reached by Flows.

> It brings Instagram and Messenger into the same inbox as website chat and email, which suits a support team more than a marketing team.

**The catch:** The US$29 Starter plan buys human-answered conversations, not a working AI agent: its 50 Lyro conversations are a one-off allowance that never resets, and a renewing Lyro quota is a separate purchase starting at US$39 a month.

[Read the review](https://chatbots.reviews/en-gb/reviews/tidio-lyro) · [Pricing explained](https://chatbots.reviews/en-gb/pricing/tidio-lyro) · [Alternatives](https://chatbots.reviews/en-gb/alternatives/tidio-lyro)

### 3. Manychat — 6.9/10

_Creators and social-first shops that sell through Instagram, TikTok or Messenger DMs_

- **Paid plans from:** US$17 per month
- **Pricing model:** By number of contacts
- **Free plan:** Yes
- **Channels:** Instagram, Messenger, WhatsApp, Telegram, TikTok, SMS, Email

Manychat is a marketing bot: a visual flow builder that replies to comments and direct messages on Instagram, TikTok, Messenger, WhatsApp and Telegram, with SMS and email as add-on channels. It is built for creators and social-first shops, not for website support, because it has no website chat widget. It charges a flat plan fee that includes a monthly allowance of Active Contacts, then a per-contact price above that allowance.

> Instagram and Messenger automation is its core job, with comment-to-DM flows, AI Replies documented for Instagram and a free plan that covers up to 2 channels.

**The catch:** A broadcast makes every recipient an Active Contact for that month, so one send to a large list can use up the whole allowance and start per-contact overage unless you set a cap.

[Read the review](https://chatbots.reviews/en-gb/reviews/manychat) · [Pricing explained](https://chatbots.reviews/en-gb/pricing/manychat) · [Alternatives](https://chatbots.reviews/en-gb/alternatives/manychat)

### 4. Chatfuel — 6.3/10

_Agencies and small sales teams that want an AI agent answering leads on WhatsApp and Instagram_

- **Paid plans from:** US$20 per month
- **Pricing model:** Credits
- **Free plan:** Partly
- **Channels:** Website widget, WhatsApp, Messenger, Instagram, TikTok

Chatfuel is an AI agent that answers and qualifies leads on WhatsApp, Instagram, Facebook Messenger, TikTok and a website widget. In 2026 the vendor rebuilt it around a language model called Fuely AI and aimed it at small sales teams and marketing agencies. It charges a flat subscription plus a wallet of US-dollar credits that pays for every AI reply and for Meta's WhatsApp fees.

> It puts an AI agent on Instagram and Messenger alongside WhatsApp and TikTok, and its free tier replies to comments; the full agent needs a paid plan and wallet credits.

**The catch:** Chatfuel does not publish what one AI reply costs, and when the wallet reaches zero the bot stops replying until you add money.

[Read the review](https://chatbots.reviews/en-gb/reviews/chatfuel) · [Pricing explained](https://chatbots.reviews/en-gb/pricing/chatfuel)

## Comparison table

| Product | Score | Type of tool | Paid plans from | Free plan | What the bill grows with | EU data hosting | Best for |
| --- | --- | --- | --- | --- | --- | --- | --- |
| [Botpress](https://chatbots.reviews/en-gb/reviews/botpress) | 8.0 | Agent-building platform | US$150 per month | Yes | conversations | Partly | Support teams with a developer on hand that want agent building and a helpdesk in one tool |
| [Tidio Lyro](https://chatbots.reviews/en-gb/reviews/tidio-lyro) | 7.5 | AI agent for support | US$29 per month | Yes | conversations | Yes | Small online shops and support teams that want an AI agent, simple automations and a shared inbox from one vendor, with published self-serve prices |
| [Manychat](https://chatbots.reviews/en-gb/reviews/manychat) | 6.9 | Messaging-marketing bot | US$17 per month | Yes | contacts | Yes | Creators and social-first shops that sell through Instagram, TikTok or Messenger DMs |
| [Chatfuel](https://chatbots.reviews/en-gb/reviews/chatfuel) | 6.3 | AI agent for support | US$20 per month | Partly | credits | No | Agencies and small sales teams that want an AI agent answering leads on WhatsApp and Instagram |

## What it costs at three volumes

| Product | What the bill grows with | 100 | 1,000 | 5,000 |
| --- | --- | --- | --- | --- |
| Botpress | conversations | US$150 (Plus) | US$750 (Team) | Custom quote |
| Tidio Lyro | conversations | US$75 (Lyro AI Agent 100) | US$700 (Lyro AI Agent 1,000) | Custom quote |
| Manychat | contacts | US$17 (Essential) | US$39 (Pro) | US$99 (Business) |
| Chatfuel | credits | Not modelled | Not modelled | Not modelled |

_Each vendor meters a different unit, named in the second column, so read across a row, not down a column. List prices on monthly billing; seats, add-ons, taxes and channel fees are not included._

## How to choose

If you grow sales through Instagram comments, story replies and broadcasts, pick [Manychat](https://chatbots.reviews/en-gb/reviews/manychat) because these automations are its core feature and every plan price is public.

If you want an AI agent answering DMs rather than scripted flows, pick [Chatfuel](https://chatbots.reviews/en-gb/reviews/chatfuel) because its agent covers Instagram, Messenger and WhatsApp in one subscription. See [Manychat vs Chatfuel](https://chatbots.reviews/en-gb/compare/manychat-vs-chatfuel).

If Instagram and Messenger are support channels next to your website, pick [Tidio Lyro](https://chatbots.reviews/en-gb/reviews/tidio-lyro) because one team answers all of them in one inbox.

If you need a custom agent on Messenger that calls your own systems, pick [Botpress](https://chatbots.reviews/en-gb/reviews/botpress) because it has an SDK and APIs. Expect to need a developer.

## Verdict

**Manychat is the default pick** for Instagram and Messenger: it is built for comment-to-DM funnels, covers both channels on its free plan and publishes every plan price. It ranks below Botpress and Tidio Lyro on score because its reach stops at social channels, but that is the job here. Ignore it if you need a chat widget on your own website or an AI agent trained on a full help centre.

[Chatbot finder](https://chatbots.reviews/en-gb/tools/chatbot-finder)

## For buyers in the United Kingdom

Three rules matter most when a chatbot talks to UK customers. The CMA holds you responsible for what the bot says, exactly as it would for an employee. Under PECR, a chat widget should not set cookies before the visitor opens it unless they have consented, and marketing on WhatsApp, SMS or Instagram DMs needs consent or the soft opt-in. Chat transcripts are personal data under the UK GDPR, so set a retention period and sign a data processing agreement with the vendor.

Vendors publish prices in US dollars, a few in euros, and this site never converts them, so expect your card statement in pounds to move with the exchange rate. Before you buy, check whether the vendor documents UK or EU data hosting, offers a data processing agreement and, if it is a US company, how chat data gets there lawfully. These tools are built in English first, so the interface is rarely a problem. If you also serve customers in Welsh or another language, check which languages the vendor documents for AI answers.

[Chatbots and the law in the United Kingdom](https://chatbots.reviews/en-gb/guides/chatbots-and-the-law)

## Frequently asked questions

### What is the best chatbot for Instagram?

Manychat is our default pick for an Instagram chatbot, because comment-to-DM flows and broadcasts are its core feature and its prices are public. Chatfuel suits teams that want an AI agent answering DMs, and Tidio Lyro suits teams that answer Instagram next to website chat.

### Is there a free Instagram chatbot?

Yes. Manychat's Free plan covers up to 2 channels chosen from Instagram, TikTok, Messenger and Telegram, with 25 Active Contacts a month and no AI. Chatfuel's Free tier replies to comments on Instagram, Facebook and TikTok but includes no credits, so its AI agent does not run.

### How long can a chatbot reply to an Instagram or Messenger message?

Manychat's help centre explains that automated messages on Instagram and Messenger can go out only within 24 hours of the customer's last message, and manual replies within 7 days. This is Meta's rule, so it applies to every chatbot on this list.

### Does Manychat work on a website?

No. Manychat has no chat widget for your own website; it works in Instagram, TikTok, Messenger, WhatsApp and Telegram, with SMS and email as add-ons. If you also need website chat, Tidio Lyro and Chatfuel cover the web and Meta channels in one tool.

## Keep reading

- [Best chatbot builders](https://chatbots.reviews/en-gb/best/chatbot-builders)
- [Best chatbot builders for small business](https://chatbots.reviews/en-gb/best/for-small-business)
- [Best chatbots for ecommerce](https://chatbots.reviews/en-gb/best/for-ecommerce)
- [Best chatbots for customer support](https://chatbots.reviews/en-gb/best/for-customer-support)
- [Best chatbot builders for lead generation](https://chatbots.reviews/en-gb/best/for-lead-generation)
- [Best chatbot builders for WhatsApp](https://chatbots.reviews/en-gb/best/for-whatsapp)
- [Best free chatbot builders](https://chatbots.reviews/en-gb/best/free)
- [Best open-source and developer chatbot platforms](https://chatbots.reviews/en-gb/best/open-source-and-developer)
- [What is the difference between a chatbot and an AI agent?](https://chatbots.reviews/en-gb/guides/chatbot-vs-ai-agent)
- [How is chatbot software priced?](https://chatbots.reviews/en-gb/guides/chatbot-pricing-models)

## Sources

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- [Pricing update, May 2026](https://botpress.com/blog/pricing-update-may-2026) — Botpress · 18 September 2026
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- [Integration with Zapier](https://help.tidio.com/hc/en-us/articles/5422427950236-Integration-with-Zapier) — Tidio Help Center · 18 September 2026
- [Transfer flows between projects](https://help.tidio.com/hc/en-us/articles/10147126351516-Transfer-flows-between-projects) — Tidio Help Center · 18 September 2026
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- [Tidio support team achieves 58% automation with Lyro](https://www.tidio.com/blog/lyro-case-study/) — Tidio · 18 September 2026
- [Manychat pricing](https://manychat.com/pricing) — Manychat · 18 September 2026
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- [Pro plan](https://help.manychat.com/hc/en-us/articles/25800228332572-Pro-plan) — Manychat Help Center · 18 September 2026
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- [Billing FAQ (legacy pricing)](https://help.manychat.com/hc/en-us/articles/14281409288604-Billing-FAQ) — Manychat Help Center · 18 September 2026
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- [Manychat AI Knowledge](https://help.manychat.com/hc/en-us/articles/25626595060124-Manychat-AI-Knowledge) — Manychat Help Center · 18 September 2026
- [Manychat AI Replies](https://help.manychat.com/hc/en-us/articles/23018283889180-Manychat-AI-Replies) — Manychat Help Center · 18 September 2026
- [ChatGPT integration](https://help.manychat.com/hc/en-us/articles/14281251371164-ChatGPT-integration) — Manychat Help Center · 18 September 2026
- [Deprecation of Send to Messenger website widgets](https://community.manychat.com/product-updates/deprecation-of-send-to-messenger-website-widgets-3988) — Manychat Community (Manychat team post) · 18 September 2026
- [Security and compliance](https://manychat.com/security) — Manychat · 18 September 2026
- [Service providers (sub-processors)](https://manychat.com/legal/service-providers) — Manychat · 18 September 2026
- [Manychat AI](https://manychat.com/product/ai) — Manychat · 18 September 2026
- [About Manychat](https://manychat.com/about) — Manychat · 18 September 2026
- [Manychat raises $140M to fuel the future of AI-driven customer engagement on social and messaging platforms](https://www.prnewswire.com/news-releases/manychat-raises-140m-to-fuel-the-future-of-ai-driven-customer-engagement-on-social-and-messaging-platforms-302433976.html) — Manychat via PR Newswire · 18 September 2026
- [Messenger Platform policy overview](https://developers.facebook.com/docs/messenger-platform/policy/policy-overview) — Meta for Developers · 18 September 2026
- [WhatsApp Business Messaging Policy](https://whatsappbusiness.com/policy/) — WhatsApp · 18 September 2026
- [WhatsApp Business Platform pricing: non-template messages](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/non-template-messages) — Meta for Developers · 18 September 2026
- [Chatfuel pricing](https://chatfuel.com/pricing) — Chatfuel · 18 September 2026
- [Chatfuel home page](https://chatfuel.com/) — Chatfuel · 18 September 2026
- [Chatfuel plans and pricing](https://chatfuel.com/docs/billing/chatfuel-plans-and-pricing) — Chatfuel Docs · 18 September 2026
- [How your wallet and credits work](https://chatfuel.com/docs/billing/how-your-wallet-and-credits-work) — Chatfuel Docs · 18 September 2026
- [Plan usage notifications](https://chatfuel.com/docs/billing/plan-usage-notifications) — Chatfuel Docs · 18 September 2026
- [Pricing FAQ](https://chatfuel.com/docs/billing/pricing-faq) — Chatfuel Docs · 18 September 2026
- [How long is the free trial?](https://chatfuel.com/docs/billing/how-long-is-the-free-trial) — Chatfuel Docs · 18 September 2026
- [Can I get a plan for just one feature?](https://chatfuel.com/docs/billing/can-i-get-a-plan-for-just-one-feature) — Chatfuel Docs · 18 September 2026
- [Data retention after non-payment](https://chatfuel.com/docs/billing/data-retention-after-non-payment) — Chatfuel Docs · 18 September 2026
- [Chatfuel plan limits](https://limits.chatfuel.com/en) — Chatfuel · 18 September 2026
- [How Fuely AI sessions work](https://chatfuel.com/docs/ai-features/how-fuely-ai-sessions-work) — Chatfuel Docs · 18 September 2026
- [Can I integrate ChatGPT with Chatfuel?](https://chatfuel.com/docs/ai-features/can-i-integrate-chatgpt-with-chatfuel) — Chatfuel Docs · 18 September 2026
- [AI autonomy levels](https://chatfuel.com/docs/ai-features/ai-autonomy-levels) — Chatfuel Docs · 18 September 2026
- [Why Chatfuel does not use buttons](https://chatfuel.com/docs/ai-features/why-chatfuel-does-not-use-buttons) — Chatfuel Docs · 18 September 2026
- [How to stop AI during active conversations](https://chatfuel.com/docs/ai-features/how-to-stop-ai-during-active-conversations) — Chatfuel Docs · 18 September 2026
- [Is a Legacy account the same as a Panel account?](https://chatfuel.com/docs/getting-started/is-legacy-account-same-as-panel-account) — Chatfuel Docs · 18 September 2026
- [How to test before migrating from Legacy](https://chatfuel.com/docs/getting-started/how-to-test-before-migrating-from-legacy) — Chatfuel Docs · 18 September 2026
- [Supported channels](https://chatfuel.com/docs/getting-started/supported-channels) — Chatfuel Docs · 18 September 2026
- [Set up the chat widget for your website](https://chatfuel.com/docs/website/set-up-chat-widget-for-website) — Chatfuel Docs · 18 September 2026
- [Can I export chats?](https://chatfuel.com/docs/leads/can-i-export-chats) — Chatfuel Docs · 18 September 2026
- [Zapier is unavailable](https://chatfuel.com/docs/integrations/zapier-is-unavailable) — Chatfuel Docs · 18 September 2026
- [Where is my data stored?](https://chatfuel.com/docs/security/where-is-my-data-stored) — Chatfuel Docs · 18 September 2026
- [What regulations does Chatfuel comply with?](https://chatfuel.com/docs/security/what-regulations-does-chatfuel-comply-with) — Chatfuel Docs · 18 September 2026
- [How is my data protected?](https://chatfuel.com/docs/security/how-is-my-data-protected) — Chatfuel Docs · 18 September 2026
- [WhatsApp pricing: non-template (service) messages](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/non-template-messages) — Meta for Developers · 18 September 2026
- [WhatsApp Business Messaging Policy](https://whatsappbusiness.com/policy/) — WhatsApp · 18 September 2026
- [Messenger Platform policy overview](https://developers.facebook.com/docs/messenger-platform/policy/policy-overview) — Meta for Developers · 18 September 2026

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Canonical: https://chatbots.reviews/en-gb/best/for-instagram-and-messenger